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Case Study: Mohawk Bend Brand & Identity Development

As the saying goes, I love it when a plan comes together. When I first talked to Tony Yanow about his newest venture, Mohawk Bend, it was nearly a year ago, midway through the Ramona Theater’s...

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Case Study: A Modest Makeover for Tony’s Darts Away

We recently gave Tony’s Darts Away a little makeover online and wanted to share it with you. If you’re familiar with the All Craft, All Draught, All California bar in Burbank, you know they’ve been...

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case study: re-imagining natural curiosities

For the past 7 months, I’ve been hard at work with Natural Curiosities, a collective of artists and artisans working under the creative direction of Christopher Wilcox in a beautiful studio in the...

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Case Study: Chevalier’s Books Brand & Identity

I’m excited to be a part of revitalizing a neighborhood bookstore in their 75th year of operation! Chevalier’s Books is a mainstay of Larchmont Village and beloved by the locals, though they’ve been...

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Case Study: Rebranding Descanso Gardens

It started innocently enough, with a simple request to create a set of rules around using their wordmark and design a style guide around it. Just a guiding document for internal departments and...

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Case Study: Character Projects

I recently had the pleasure of working with my very talented friend, Jonathan Silberman, in helping him launch his latest venture, Character Projects, a vintage lighting and hardware store, period...

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Case Study: Re-imagining Membership Renewals

Membership Renewal Package After some years of using a standard merge-format letter, I sat down with Descanso Gardens to rework their membership renewal system with the goal of a more...

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